Basic Marketing of Your Private Practice
Are you new to private practice marketing? Or a seasoned hand? This section provides some brief introductions covering a few of the basics of private practice marketing.
The Benefits of Basic Marketing in Mental Health Fields
This page explores the benefits of basic marketing in terms of what it will do for you and your practice. Namely, basic marketing will help you articulate to others (potential clients, employers, etc.) what specific value your service has for them. It will also help you to understand something of the competitive landscape within which your service operates.
Barriers to Effective Marketing
Before the job of marketing your private practice can even get started, it's worth examining some of the barriers which stand in the way of effective marketing, especially in the mental health field. Contrary to what you might think, the biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition.
Related Articles at CounsellingResource.com
From the In Practice section of our main blog:
- Impression Management and Arrogance: The Prideful Thinking of the Disordered Character
- No, Really — It’s All About Me: Egomaniacal Thinking
- Impulsive Thinking, Impulsive Actions, Dire Consequences
- Seeing the World How They Want to See It: Self-Deceptive Thinking
- Having to Win: Combative Thinking and Character Disturbance
- Extreme Thinking: Black and White, All or None
- Possessive Thinking and the Disturbed Character
This page was last reviewed by , Thursday, 4 December 2008.
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